The Design Diaries

27

The Brand Designer's Podcast Diary: self-taught brand designer Alyssa Nguyen (of @atnndesign studio) shares advice and tips for fellow creatives, freelancers, and business owners along with honest experiences to help you learn from her mistakes. No gatekeeping here—Alyssa creates episodes on all topics, ranging from design projects to client management to marketing and finance with the aim of helping other creatives reach their goals.

Recent Episodes
  • Ep 39: How to Start Offering Web Design with Olive St. Studio
    Apr 7, 2025 – 00:47:25
  • Ep 38: How to Use Instagram to Book More Design Clients in 2025
    Feb 10, 2025 – 00:24:47
  • Ep 37: 3 Ways I Started Booking Clients Again
    Dec 14, 2023 – 00:16:30
  • Ep 36: Business Insurance for Designers
    Dec 7, 2023 – 00:13:46
  • Ep 35: How to Consistently Grow Your Business (Without Burnout)
    Nov 20, 2023 – 00:17:44
  • Ep 34: Avoiding Legal Issues & Hiring a Lawyer with Guest Attorney Ivy McNeill
    Oct 12, 2023 – 00:28:55
  • Ep 33: Design Portfolio Tips (What to Include)
    Sep 14, 2023 – 00:14:53
  • Ep 32: Red Flags in Clients, Coaches & Contractors
    Sep 7, 2023 – 00:20:17
  • Ep 31: How I Found my Design Style
    Aug 31, 2023 – 00:18:25
  • Ep 30: Finding Community & Fighting Loneliness
    Jul 27, 2023 – 00:21:35
  • Ep 29: The End-of-Year Checklist for Creatives
    Dec 27, 2022 – 00:22:37
  • Ep 28: My Annual Budget as a Creative
    Dec 20, 2022 – 00:21:16
  • Diary Entry: My 2023 Business Goals
    Dec 13, 2022 – 00:18:08
  • Ep 27: TikTok for Creatives
    Dec 6, 2022 – 00:15:20
  • Ep 26: Avoiding Burnout (Especially During Q4)
    Nov 29, 2022 – 00:21:21
  • Ep 25: Budgeting 101 - Self Employed Edition
    Nov 15, 2022 – 00:19:46
  • Ep 24: Courses & Coaching: Are They Worth It & How to Pick the Right One for You
    Nov 8, 2022 – 00:22:21
  • Ep 23: Dear Diary... (Declining Work with Family, Feeling Unprepared for Business, and Work-Life Balance)
    Nov 1, 2022 – 00:33:45
  • Ep 22: Contract Must-Haves for Creatives
    Oct 24, 2022 – 00:18:02
  • Ep 21: Legal Mistakes that Freelancers Make!
    Oct 18, 2022 – 00:20:06
  • Diary Entry - Healing my Relationship to Productivity & Success
    Oct 11, 2022 – 00:19:02
  • Ep 20: The Process of Rebranding My Studio & Things I Would Do Differently
    Oct 5, 2022 – 00:20:30
  • Ep 19: 3 Tips for Making Big Business Changes
    May 17, 2022 – 00:15:24
  • Ep 18: Taking Mental Health Breaks & What Comes After
    May 10, 2022 – 00:18:10
  • Diary Entry - Am I Sharing Too Much?
    Jan 18, 2022 – 00:18:05
  • Ep 17: 3 Things I Regret in my Business
    Jan 11, 2022 – 00:18:30
  • Ep 16: How to End a Project Early
    Nov 16, 2021 – 00:20:11
  • Ep 15: Designer Talk — Juicy Q&A with Matthew, Wilda, and Mackenzie
    Nov 9, 2021 – 01:12:43
  • Diary Entry: Imposter Syndrome & How I Deal
    Jul 27, 2021 – 00:14:26
  • Ep 14: Tips for Raising Your Prices
    Jul 21, 2021 – 00:12:45
  • Diary Entry: We're Back + An Update!
    Jul 13, 2021 – 00:16:29
  • Ep 13: Let's Talk Passive Income Streams
    Apr 20, 2021 – 00:12:52
  • Diary Entry: Toxic Trends I'm Over
    Apr 3, 2021 – 00:18:51
  • Ep 12: Client Red Flags to Avoid
    Mar 30, 2021 – 00:18:39
  • Ep 11: How I Handle Client Feedback
    Mar 26, 2021 – 00:19:19
  • Ep 10: Handling Difficult Clients and Situations
    Mar 23, 2021 – 00:30:38
  • Diary Entry: Copying Designs vs. Being Inspired
    Mar 20, 2021 – 00:26:17
  • Ep 9: Instagram Marketing 101
    Mar 16, 2021 – 00:20:11
  • Ep 8: The Essentials for a Great Client Experience
    Mar 12, 2021 – 00:20:50
  • Ep 7: Finding Clients & Attracting Your Target Audience
    Mar 10, 2021 – 00:17:45
  • Diary Entry: Marketing Anxiety & Putting Yourself Out There
    Mar 5, 2021 – 00:17:54
  • Ep 6: All About Pricing & Charging What's Right for You
    Mar 2, 2021 – 00:24:06
  • Ep 5: My Best Advice for New Creatives
    Feb 26, 2021 – 00:21:49
  • Ep 4: Balancing Mental Health & Running a Biz
    Feb 23, 2021 – 00:24:12
  • Ep 3: Finding your Niche & Target Audience
    Feb 19, 2021 – 00:15:54
  • Diary Entry: Breaking Up with a Client & Being Talked Down to...
    Feb 17, 2021 – 00:23:15
  • Ep 1: Who I Am & My Story
    Feb 13, 2021 – 00:19:53
  • Ep 2: How to Start Freelancing or Your Own Biz
    Feb 13, 2021 – 00:20:14
Recent Reviews
  • _doremi101
    💎💎💎
    As a fellow self taught designer, Alyssa’s advice is spot on! She’s covered a great range of topics from the legal side of things, to mindset and client management, to creativity and marketing and so much more! Relatable, authentic, inspiring, checks all the boxes! I’ll always support content that inspires creatives to actually follow their passions rather than take a traditional “safe” route! @empowerwithem
  • erynn.lindsey
    Literally OBSESSED.😍🙋🏻‍♀️
    I am a self taught designer who is in the process of launching my design studio and am constantly on the hunt for ways to educate myself and connect with others leading the charge in the industry. And holy moly, y’all. Alyssa’s podcast is WHERE. IT’S. AT. I am legit binging them (like, several a day!), and cannot get enough. They are relatable, applicable, practical, encouraging, uplifting, and make me feel known and understood and seen right where I am while also providing a clear path forward that feels attainable. It’s like I’m having coffee with my close friend, while also getting mentorship, and simultaneously being educated in such a tangible and practical way. I cannot say enough good things. Thank you, Alyssa! I’m such a HUGE fan of yours! And am inspired by and so moved by your story, and the path you are making for yourself and so many other women of color! You are INCREDIBLE!!!
  • DianaGrc
    Helpful in so many ways
    I discovered Alyssa on Tiktok, seen how she and her work blew up made me feel SUPER inspired… but then and found her content on insta and this podcast and it made me feel MOTIVATED to start working on my own design business. She is so authentic and has successfully created a community of creatives that feel empowered and motivated, and SHE gives amazing tips about everything!
  • Adaeze.O
    Raw Unfiltered Content
    I love this podcast so much cause it feels like me speaking. It’s so real and so raw and I appreciate Alyssa so much for sharing these tips and experiences!
  • ameliashyann
    Inspiring!
    Love your content on every level!!! You give me so much inspiration and information for my own designing goals/small business. Keep on doing what you’re doing! You’re amazing!
  • buoako
    A must-listen for young designers of color!
    Alyssa's transparency and work ethic has always been so admirable to me. Truly honored and grateful that she's shared such a needed resource with the design community. She's living testament of the fact that you don't need a design degree from a prestigious art school to begin doing work in the field!
  • gaaaaaaaaaaby
    Fan girling brb
    It’s real it’s relatable and she’s a design queen! I just graduated with a bachelors degree in graphic design and I’ve learned more about being a freelancer and running my own business from this podcast than I did in school! She’s inspires me to create art that makes me happy and I’m so glad I came across her page and podcast
  • AmbrHrrs
    A must listen!
    I really appreciate Alyssa’s transparency in sharing her experience in the brand designer world. As a WOC in this industry as well, having a peer that is open about what they’re going through is a helpful reminder that I’m not alone. Thanks for sharing your insight!
  • itscocolex
    Great start!
    Found Alyssa on TikTok and I love her content and work! And her podcast is no different 😌❤️ can’t wait for more episodes!
  • Kelseyyeslek
    So good!
    I’m a sucker for a design podcast and Alyssa delivers! It feels like I’m just on a phone call with a pal, and we are chatting away. She’s so relatable and super inspiring! Keep the episodes coming!!!!!!! 🥰
  • Sam191121
    Amazing Podcast!
    I’m an avid podcast listener and this is by far one of my favorites already. Alyssa does such a wonderful job of giving an honest look into what it’s like to start your own design studio and business. Wow I can’t wait for more episodes!
  • Lazyfoodlover
    Amazing designer with fresh perspective
    I’m so ready to learn more from Alyssa and to see what else she has up her sleeve for this podcast! She does so much between school, her design clients, and now this podcast! She’s doing it!
Disclaimer: The podcast and artwork on this page are property of the podcast owner, and not endorsed by UP.audio.